Amazon India has launched a mobile-only plan for Prime Video — it is referred to as Prime Video Cellular Version — to compete with Netflix’s Rs. 199 mobile-only plan, in what marks a worldwide first for the ecommerce-first firm. Not like Netflix, Amazon’s Prime Video Cellular Version is tied on to your pay as you go plan. Amazon is collaborating with Airtel to kick off Prime Video Cellular Version, with the Prime Video content material out there bundled with Airtel recharge packs beginning at Rs. 89. All Airtel pay as you go clients will likely be eligible for a 30-day free trial of Prime Video Cellular Version. You may join Prime Video Cellular Version beginning 2pm on Wednesday, January 13 (that is at present).
Identical to Netflix’s “Cellular” plan, Prime Video Cellular Version will supply standard-definition (SD) video high quality on a single machine. However in contrast to Netflix, you possibly can select to improve to the complete Prime Video expertise — that features a number of profiles, simultaneous streaming, entry on TV, and HD/ 4K content material. You will get 30 days of Amazon Prime by recharging your Airtel pay as you go quantity with Rs. 131 — Amazon Prime prices Rs. 129 monthly in case you subscribe immediately — or as a part of the Rs. 349 pay as you go plan that lasts for 28 days but additionally provides limitless calling and 2GB information per day. This is not precisely new, as Airtel has provided Amazon Prime on pay as you go plans since 2018.
However in case you’re completely happy to get pleasure from Prime Video in your cell solely, listed here are the Airtel pay as you go plans that get you entry to Prime Video Cellular Version. All of them can be found on the Airtel Thanks app, or might be bought at over one million Airtel shops throughout India.
|Rs. 89||Prime Video Cellular Version||–||6GB||28 days|
|Rs. 131||Amazon Prime membership||–||–||30 days|
|Rs. 299||Prime Video Cellular Version||Limitless calling||1.5GB per day||28 days|
|Rs. 349||Amazon Prime membership||Limitless calling||2GB per day||28 days|
Amazon Prime Video’s worldwide VP Jay Marine mentioned in a mailed assertion: “India is one among our quickest rising territories on the planet with very excessive engagement charges. Buoyed by this response, we wish to double-down by providing our much-loved leisure content material to a good bigger base of Indian clients. Given excessive cell broadband penetration within the nation, the cell phone has change into one of the crucial broadly used streaming units. With the launch of Prime Video Cellular Version we sit up for entertaining each Indian with our Unique and Authentic content material.”
Amazon Prime Video’s India director and nation basic supervisor Gaurav Gandhi added: “During the last Four years, Prime Video has change into the nation’s most liked premium streaming service with viewership coming from over 4,300 cities and cities. We consider that the Cellular Version plan will additional speed up Prime Video’s adoption in India and permit a good bigger variety of clients to entry our standard leisure content material. This initiative for Amazon, is designed not simply to present clients extra selection (of plans) but additionally easy accessibility to subscribe to Prime Video together with cell information plans. We’re completely happy to collaborate with Airtel as our first companion in India for Prime Video Cellular Version.”
Bharti Airtel’s chief advertising and marketing officer Shashwat Sharma added: “At Airtel, we’re deeply captivated with delivering a differentiated expertise to our clients by our Airtel Thanks program. We’re completely happy to companion with Amazon to democratize high quality digital leisure in India by leveraging Airtel’s core strengths of high quality clients, deep distribution and best-in-class community for video.”
Amazon’s director for cell enterprise improvement Sameer Batra mentioned: “We’re delighted to have Airtel as our first roll-out companion for Prime Video Cellular Version. This collaboration marks the deepening of the strategic affiliation between Amazon and Airtel. Smartphones powered by pre-paid connections and reasonably priced information are ubiquitous to a big base of Indian clients – Cellular Version will make Prime Video synonymous to high quality leisure for this massive buyer group. We sit up for increasing the attain of our service to your entire pre-paid buyer base in India.”