PV Sindhu (Photo Credit: Reuters)

PV Sindhu (Photo Credit: Reuters)

PV Sindhu joined a BWF marketing campaign that gives a platform for gamers to precise their love and respect for badminton by advocating and committing to wash and sincere play.

  • Last Updated: April 22, 2020, 3:01 PM IST

World Champion PV Sindhu was on Wednesday unveiled as one of many ambassadors for Badminton World Federation (BWF)’s ‘i’m badminton’ consciousness marketing campaign.

The marketing campaign supplies a platform for gamers to precise their love and respect for badminton by advocating and committing to wash and sincere play.

Sindhu, an Olympic silver medallist, mentioned enjoying clear and sincere is essential in any sport.

“This message starts with one voice. If we as ambassadors can highlight this, then I think this will spread to more players,” mentioned the 24-year-old Indian.

“You are playing the sport for yourself. You need to be happy about it. You have to play it very clean and that is very important to me.”

It has been 5 years since BWF’s Integrity Unit was shaped and this time the marketing campaign has been on the forefront of the governing physique’s efforts to speak its strategy in the direction of integrity.

Besides Sindhu, different ambassadors embrace Canada’s Michelle Li, Chinese duo of Zheng Si Wei and Huang Ya Qiong, England’s Jack Shephard, Germany’s Valeska Knoblauch, Hong Kong’s Chan Ho Yuen and Germany’s Marc Zwiebler, who’s Athletes’ Commission Chair.

“It’s hoped such a concerted effort will not only raise awareness across the entire badminton landscape but encourage players to be active participants in shaping the integrity of the sport,” the BWF mentioned in a launch.

Former elite gamers who’ve fronted the marketing campaign since 2016 embrace BWF President Poul-Erik Hoyer, BWF Para Badminton Athletes’ Commission Chair Richard Perot, and superstars such as Saina Nehwal, Viktor Axelsen, Hendra Setiawan, Christinna Pedersen, Chen Long, Misaki Matsutomo and Akaya Takahashi.

“Every player has the right to compete in clean and fair sport. Match fixing, match manipulation and doping are contrary to the spirit of sport. As an ambassador, we all play an important role in safeguarding the future of badminton,” Hoyer mentioned.

“Our youth and Para badminton players are perceived to be at greater risk of match manipulation and doping due to their lack of exposure on the international circuit.

“The concept of the ‘i’m badminton’ marketing campaign is for us as position fashions to share our experiences with these goal teams in order that they have a heightened stage of consciousness on the significance of anti-match manipulation and anti-doping.”



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