Barcelona’s Lionel Messi gained a European Union court docket struggle over the trademark rights to his personal brand.

The EU Court docket of Justice in Luxembourg upheld his earlier victory towards a Spanish biking garments model that owned the rights to the title “Massi.”

A decrease EU tribunal was appropriate to see Messi’s status as “a related issue,” the highest judges dominated on Thursday.

Messi has been making an attempt since 2011 to get the bloc-wide trademark rights for a brand consisting of an emblem with an M, with the title Messi beneath. The EU’s mental property company and the biking garments firm owned by Jaume Masferrer Coma appealed the sooner choice that favored the soccer star.

Coma had beforehand blocked the Argentinian from getting the EU trademark, arguing that he already owned EU emblems for his model and permitting Messi to say one would trigger an excessive amount of confusion with clients.

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