Priya CV, by means of her ‘Donate A Card’ marketing campaign, is reviving the artwork of crafting and letter-writing

Priya CV’s dwelling in Bengaluru is a retailer home of handmade playing cards, which attain her on snail mail. They’re brightly-coloured, containing work and footage. Generally they’re images with considerate, hand-written notes.

She kinds them out primarily based on the content material and theme and sends them to palliative care centres, orphanages and houses for the aged within the metropolis, which she has been related to as a part of her social work.

Handmade cards sent in by contributors

Handmade playing cards despatched in by contributors  

Priya, a chartered accountant, began the marketing campaign, ‘Donate a Card’, throughout the lockdown. A crafter, she had all the time made playing cards for her family and friends, who eagerly anticipate them. “In the course of the lockdown, I had a number of time and recent concepts after which it struck me: Why not ship out these playing cards to these exterior my household as properly?” Thus, the marketing campaign was born.

She began an Instagram web page, the place she posts the requirement for playing cards and people who want to contribute, make the playing cards and ship them to her. “There are birthday playing cards, motivational ones for the inhabitants and ‘Thank You’ playing cards for the workers and caregivers at these centres,” says, Priya. As of now, she has despatched out over 700 playing cards to centres in Bengaluru, Hyderabad and Thiruvananthapuram.

Priya CV, Founder of ‘Donate A Card’ campaign

Priya CV, Founding father of ‘Donate A Card’ marketing campaign

Lots of the contributors are crafters themselves, who love the method of making artwork with paper and hues. Nevertheless, Priya does get requests from people who find themselves moved by the sentiment and wish to contribute, however aren’t artistically-inclined. “I normally inform them to write down a letter or an inspirational quote or one thing they like,” she says. Girls, males and kids contribute. She additionally has just a few contributors from Portugal and Germany as properly.

Priya goes by means of every card she receives and clicks an image or makes a video of it and posts it on the Instagram deal with to encourage and thank the sender. The centres that obtain the playing cards too generally ship her images as suggestions.

Staff at a care home reading the cards

Workers at a care dwelling studying the playing cards  

Whereas it places a smile on the faces of those that obtain these playing cards, the idea additionally revives the easy pleasure of making one thing with the palms, says Priya. Particularly on this digital age, inspiring somebody to write down a letter means creating a chance for them to have interaction within the calming, meditative means of letter-writing. Priya conducts letter-writing workshops in Bengaluru as properly.

Priya maintains a financial institution of 300 playing cards at any given time to cater to requests that may are available in from the centres. Owing to COVID-19, sure items aren’t taking playing cards in the meanwhile.

Priya and her husband Rahul Harihara Iyer ship the playing cards themselves in Bengaluru. Rahul is a co-founder of the marketing campaign, who helps Priya in mailing the playing cards, amassing packages and associated administrative work.

Those that wish to contribute to the marketing campaign can attain out to @donateacard on Instagram.

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