“Welcome to the fam @neymarjr #KingIsBack” Puma tweeted alongside a photograph of the Paris Saint-Germain striker, kitted out in his new advertising ‘membership’s’ garments.

The world’s most costly participant confirmed the sponsorship switch in an open letter posted on social media.

“I grew up watching movies of nice soccer legends resembling Pele, Cruyff, Eusebio and Maradona…who every performed in Puma.

“For these causes, from at this time onward, I’ve the honour to unite with the model that helped the largest legends of soccer grow to be what they’re,” he wrote.

Neither Neymar nor Puma gave particulars of the size of the contract or how a lot it was value.

“Neymar Jr…is an envoy of the model on and off the pitch,” the corporate informed AFP, emphasising the confidentiality across the contract.

The transfer represents a big change for the 28-year-old after leaving Nike, his sponsors since he was a 13-year-old prodigy.

– Puma statue –

Information {that a} deal had been struck was first revealed by Brazilian sports activities website Esporte Interativo, which is understood for breaking the story of Neymar’s switch from Barcelona to PSG in 2017.

Citing “unique data,” it mentioned particulars on the settlement and Neymar’s first promotional appearances for Puma have been anticipated “within the coming days”.

Neymar had appeared to drop hints {that a} deal was shut, mentioned Esporte Interativo.

He just lately adopted Puma, PumaFootball and eight different accounts related to the model on Instagram, and posted an image of himself Thursday with what seemed to be a statue of a puma within the background.

Neymar’s final association with Nike was reportedly an 11-year contract as much as 2022 value a complete $105 million (88 thousands and thousands euros).

Forbes journal, which ranks him the world’s seventh highest-paid celeb, estimates his earnings for this yr at $95.5 million, together with endorsement offers.

At Nike, the world main sportswear firm with turnover of 39.1 billion euros in 2019, Neymar was certainly one of many headline sports activities stars like LeBron James, Rafael Nadal, Serena Williams, Cristiano Ronaldo and Kylian Mbappe.

Along with his new Puma ‘household’ he’ll immediately assume a number one advertising position alongside six-time Method One world champion Lewis Hamilton.

For the German agency, whose gross sales fell by over 16% within the first quarter of 2020 because of the coronavirus pandemic, Neymar’s seize ought to pay dividends within the medium time period.

Neymar is a becoming substitute to a different world sports activities star within the Puma household however now retired – Usain Bolt.

PSG paid a file 222 million euros for his switch from Barcelona in 2017.

Along with his skinny beauty, tattoos, ever-changing hairstyles and big following on social media, Neymar is likely one of the greatest names in sports activities and past — although his model has been tarnished at occasions.

On the pitch, critics accuse him of diving in matches. Off the pitch, he has confronted accusations of tax fraud and a 2019 rape allegation.

Brazilian police later dismissed the latter case, citing a scarcity of proof.

He was pressured to overlook PSG’s Ligue 1 season-opener on Thursday after testing optimistic for Covid-19 following a vacation in Ibiza after PSG’s Champions League remaining defeat to Bayern Munich.

Regardless of his transfer, Neymar’s hyperlinks with Nike will not be severed utterly as he’ll proceed to put on the model when enjoying for 2 of their purchasers – Brazil and PSG – on the pitch.

This story has been revealed from a wire company feed with out modifications to the textual content.

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